Vegas Craze Casino Case Study: Achieving Over 118% D7 ROAS in Just 6 Months Post-Launch

Precision-Targeted User Acquisition Through Multi-Faceted Optimization

TyrAds implemented a comprehensive, data-driven approach with granular campaign management by game, country, and publisher to ensure tight performance control:

Campaign Performance Overview (November 2024 – May 2025):

• US Campaign: M0 ROAS IAP 93.12% / M0 ROAS Total 116.15%
• T1 Campaign (UK, DE, FR, CA, AU, BE, NL, JP, DK, FI, NO, SE): M0 ROAS IAP 106.02% / M0 ROAS Total 125.55%

1. Strategic Use of Rewarded Channels – Publisher Optimization

Case-by-Case Publisher Management:

High-Performance Publishers (Case 1 – Publisher 332):

• Demonstrated exceptional D7 ARPPU averaging $21 vs. industry average of $10, with peak performance reaching $40 in specific weeks
• Implemented aggressive bid increases to maximize exposure, particularly in high-level achievement segments
• Achieved 107% D7 ROAS despite maintaining the highest bid levels in the entire campaign
• Focused on minimizing user churn through strategic bid optimization in advanced level segments

Volume-Focused Publishers (Case 2):

• Identified publishers with excellent user acquisition volume but relatively lower ROAS
• Implemented strategic volume caps to prevent ROAS deterioration while maintaining consistent user flow
• Applied higher initial level requirements to attract users with stronger monetization potential
• Maintained minimum 60% D7 ROAS across these publisher relationships

New Publisher Onboarding (Case 3):

• Established +5% default bid levels above internal minimums for new publisher integration
• Implemented 2-week performance evaluation periods before long-term optimization
• Created publisher clustering based on user behavior patterns for strategic bid alignment

2. Advanced Anti-Fraud Measures

• Implemented level-specific time gating requirements to prevent artificial progression
• Deployed specialized detection algorithms for paying users with enhanced qualification criteria
• Continuous behavioral pattern monitoring to identify and eliminate fraudulent traffic sources

3. Proactive Campaign Optimization – Event Setup Innovation

Purchase-Based Incentivization:

• Designed events rewarding multiple purchase behaviors (3+ purchases, $50+ spending thresholds)
• Created progressive reward structures to encourage continued engagement and spending
• Balanced level achievement rewards with monetization-focused incentives

Dynamic Event Structuring:

• Initial 30+ level gaps for operational efficiency and resource optimization
• Refined event segmentation for high-performing publishers to increase engagement density
• Customized event complexity based on publisher-specific user behavior patterns

4. Geographic Optimization – Country-Specific Bid Management

Tier 1 Market Strategy:

• UK, DE, FR, CA, AU operated at ~15% lower bids than US market rates
• Strategic cost efficiency while maintaining performance quality across core markets

Specialized European Markets (BE, NL):

• Localized targeting capabilities with excellent ROAS but limited user pool scale
• Reduced initial level requirements (LV30 to LV25) for top-performing publishers (332, 195, 216) to expand user acquisition
• Applied 25% bid reduction for standard publishers while maintaining stable ROAS metrics

Nordic Market Approach (DK, FI, NO, SE):

• User pool approximately 1/3 the size of BE/NL but achieving exceptional 80.03% D7 ROAS
• Focused on IAP revenue maximization over volume expansion
• Maintained LV30 initial requirements with +5-10% bid increases for quality optimization