Overviews:
150% increase in player retention through innovative reward systems.
TyrAds contributed 13-15% of Merge Inn’s Monthly Active Users (MAU).
Stable and Efficient Return on Advertising Spend (ROAS) and eCPI.
How Original Games Achieved 150% Higher Retention with Strategic Reward Systems
About Original Games
Original Games is a rising leader in casual mobile gaming, known for delivering relaxing and rewarding gameplay experiences. With a talented team spread across multiple international offices, including Tallinn, Helsinki, San Francisco, and Berlin, Original Games pushes the boundaries of casual gaming innovation. Titles like Merge Inn have reached millions of players worldwide, and the company continues to expand its global reach by developing engaging, universally appealing games.
Since its founding in 2019, Original Games has been driven by its mission to create the best possible gaming experience in each session. Backed by Play Ventures, a renowned gaming venture fund, the company is on a path to cement its place as a leader in the casual gaming space.
Learn more about Original Games
Challenges
Original Games faced a critical challenge: retaining players in a competitive and saturated mobile gaming market. With attention spans shrinking, the need to retain players beyond initial engagement became essential to their growth.
1. Retention Struggles
Maintaining user engagement and ensuring long-term retention was a hurdle, especially given the highly competitive nature of casual mobile games.
2. User Acquisition Costs
Achieving a balance between effective user acquisition and maintaining stable ROAS was vital to their success.
TyrAds' Strategic Solution
TyrAds partnered with Original Games to revitalize their user engagement strategy and introduce new, innovative reward systems that directly addressed these challenges:
1. Dynamic Quests and Reward Systems
TyrAds introduced in-game quests and events that were tailored to drive user engagement and loyalty. These dynamic quests rewarded players for both participation and progress, motivating deeper gameplay engagement.
2. Anti-Fraud Technology
TyrAds implemented a suite of anti-fraud tools, ensuring that all user interactions were genuine and that the marketing budget was focused on high-quality, legitimate user acquisition.
3. Proactive Campaign Optimization
The TyrAds team provided continuous insights and optimizations, keeping campaigns aligned with player behavior trends and ensuring that engagement strategies remained relevant and effective.
Results
The collaboration between Original Games and TyrAds produced remarkable results:
1. 150% Increase in Player Retention:
Thanks to TyrAds’ strategic reward systems, Original Games achieved a 150% increase in player retention rates compared to organic sources.
2. Steady Monthly Active User (MAU) Growth
TyrAds consistently contributed 13-15% of Merge Inn’s total monthly active users (MAU), demonstrating sustained growth in player engagement.
3. Stable ROAS and Efficient eCPI
With TyrAds’ data-driven strategies, Original Games experienced stable ROAS and an efficient effective cost per install (eCPI) in the first month, ensuring long-term profitability.
Takeaways
The partnership between Original Games and TyrAds showcases how thoughtful, well-executed reward systems and proactive campaign management can drive substantial improvements in user retention and engagement. As Original Games continues to expand its portfolio, the strategies implemented during this collaboration will serve as a foundation for future growth in the casual gaming space.
Testimonial
“We initially were skeptical about rewards apps as growth channels, but Tyr Rewards have proven month after month to deliver steadily performing long term users even beyond the reward period. At first I was surprised, but now I just take it as fact.”
— Arseny Lebedev, Founder.
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