How Myths of Moonrise Achieved 200% D7 ROAS Growth with Tyr Rewards
About Myths of Moonrise
Myths of Moonrise is an engaging Puzzle Role Playing (PRP) game that combines compelling match-3 mechanics with rich storytelling elements. Developed by Star Union, the game offers players an immersive experience where strategic puzzle-solving meets character progression and narrative depth.
Visit Myths of Moonrise for more details.
Introduction
In the competitive mobile gaming landscape, achieving substantial Return on Ad Spend (ROAS) while maintaining user quality presents a significant challenge. Star Union partnered with Tyr Rewards to optimize their user acquisition strategy and enhance their game’s performance metrics.
Challenges
Star Union faced several key obstacles in their user acquisition efforts:
1. ROAS Performance Targets
Achieving ambitious D7 ROAS goals proved challenging through existing channels, making it difficult to acquire high-value users with strong LTV potential.
2. User Quality Concerns
Maintaining a balance between user acquisition scale and user quality while preventing fraudulent activities was crucial for sustainable growth.
3. Engagement Optimization
Converting newly acquired users into engaged, long-term players who make in-game purchases required innovative solutions.
Tyr Rewards' Strategic Solution
Tyr Rewards implemented a comprehensive approach to address these challenges:
1. Strategic Event Implementation
- Designed multi-reward campaigns combining main quests and instances
- Introduced challenging events to boost player engagement
- Created compelling reward structures to encourage in-game purchases
2. Robust Anti-Fraud Framework
- Implemented comprehensive fraud prevention measures
- Monitored key indicators including:
- Geographical location verification
- Carrier authentication
- Device characteristic analysis
- Event sequence monitoring
- Ensured precise targeting of legitimate high-value users
3. Seasonal Creative Optimization
- Developed holiday-themed creative assets
- Regular updates during major festivals
- Enhanced conversion rates through timely, relevant content
Results
The partnership between Star Union and Tyr Rewards delivered exceptional results:
1. Remarkable ROAS Growth
- 200% increase in D7 ROAS
- 154% improvement in D30 ROAS
2. Stable Acquisition Metrics
- Maintained consistent eCPI levels
- Achieved 25% monthly install growth rate
Takeaways
The collaboration between Star Union and Tyr Rewards demonstrates the importance of a multi-faceted approach to user acquisition in mobile gaming. By combining strategic event planning, robust fraud prevention, and dynamic creative optimization, Tyr Rewards helped Myths of Moonrise achieve significant improvements in both user acquisition and retention metrics. This success story highlights how innovative solutions can drive substantial growth in the competitive mobile gaming market.
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