How TyrAds Helped Forever9 Achieve a 184% Boost in User Acquisition – While Protecting ROAS
In mobile gaming, scaling user acquisition (UA) is often a double-edged sword. If you push too hard for scaling, you risk losing profitability. Because rising volumes attract lower-quality users, drive up eCPIs, and destabilize ROAS. This challenge is even greater for mature games. Scaling without bleeding efficiency? That’s the dream.
That was exactly the challenge for Forever9 Games, the creators of global hits like Island King and Piggy GO – Clash of Coin (10M+ downloads). While their portfolio was successful, they wanted to scale their global audience further. But their Day 1 and Day 7 ROAS targets had to stay intact.
So, Forever9 needed more than a vendor. They needed a partner. Someone who could stabilize performance, find high-value users, and help them to achieve sustainable growth opportunities. That was the big reason to collaborate with TyrAds.
The TyrAds Edge: Hyper-Personalized, Live-Ops Driven Rewards
Unlike traditional UA networks, TyrAds operates as a technology-first platform powered by a hyper-personalized, Live-Ops driven reward marketing solution. Powered by our proprietary Tyr Rewards ecosystem, we connect developers with over 40M+ high-value active users through a dual-engine approach. This system leverages TyrSDK 3.0 for seamless direct-download journeys and machine-learning modules like Bonus Rewards, which levels users based on activity and purchase history to optimize spend. By integrating advanced Audience Exclusion and real-time Attribution Window adjustments, we filter out low-intent traffic, while our Active Offers Page and Limited Time Offers (LTO) provide a built-in retention layer. This unified ecosystem transforms simple installs into long-term, high-LTV players, consistently boosting ROAS, ARPU, and retention across the globe.
The Challenge - Scaling Without Sacrificing Profitability
For Piggy GO, the challenges of scaling were clear:
- Higher budgets led to performance leaks, including increased exposure to low-quality traffic.
- ROAS volatility threatened long-term profitability.
- Scaling too quickly diluted user quality, undermining returns.
Forever9 needed a solution that delivered on two fronts: volume and value. They couldn’t afford to optimize for short-term growth at the expense of long-term sustainability. To achieve their ambitious goals, they turned to TyrAds to tackle these key objectives:
- Maintain target ROAS for Day 1 (D1) and Day 7 (D7).
- Stabilize ROAS during aggressive scaling efforts.
- Increase user acquisition volume while ensuring high-quality user intake.
The stakes? High. The path forward? Clear.
TyrAds’ Game Plan - Smart Scaling, Built for Results
TyrAds took a meticulous, data-driven approach to Forever9’s challenge. We shifted focus from vanity metrics to long-term value. Let’s see how the TyrAds team delivered scalable growth without breaking the bank:
1. Scaling Quality via the Urgent Task Feature
Using the Urgent Task feature, we implemented engagement layers that required users to complete milestones within 24 hours. This created immediate high-intent activity, filtering out low-quality traffic and preventing performance degradation during the scale-up.
2. Incentives Optimization via Structured A/B Testing
User rewards are powerful when they’re optimized. TyrAds used structured A/B testing to adjust incentives for Piggy GO so we can bring high engagement without inflating acquisition costs or distorting ROAS benchmarks.
3. Integrity at Scale: TyrAI-Powered Anti-Fraud System
We all know that scaling often invites invalid or low-quality traffic. But, TyrAds stayed ahead with proprietary anti-fraud technology. Our TyrAI-powered Anti-Fraud System protected Piggy GO budget by performing real-time Location, ID, and BioMetrics verification. This automatically verified user integrity at the point of install, ensuring the 184% volume increase consisted of genuine players in just one quarter.
4. Boosting Early Monetization with Limited Time Offers (LTO)
We introduced limited-time offers tied to Piggy GO’s core gameplay. These 7-day and 14-day incentives created fear of missing out (FOMO) and encouraged early spending, reinforcing user commitment and driving long-term engagement.
The Results - ROAS Stability Meets Explosive Growth
TyrAds delivered a winning strategy that successfully balanced scale with sustained performance, driving a strong quarterly increase in results.
1. ROAS Improvements Across the Board
- Day 7 ROAS: Up by 8.03%, signaling stronger user value within the first week.
- Day 14 ROAS: Grew by 2.58%, showing sustained monetization beyond initial engagement.
- Day 30 ROAS: Increased by 4.53%, proof of long-term user quality.
2. Massive Acquisition Growth
User acquisition volume skyrocketed by 184%, achieving significant scale without compromising efficiency.
3. Lower Costs, Higher Quality
eCPI dropped by 6.88%, reducing acquisition costs while maintaining a high standard of user quality.
What Forever9 Says About the Campaign
Forever9 didn’t just choose TyrAds for our technology. They trusted our proactive, strategic approach. And that’s not a just claim, check yourself what Forever’s Studio team say about their experience with TyrAds:
“Proactively identified risks, optimized promptly, provided constructive guidance, and conducted regular reviews. Willing to recommend to other developers.”
If you are ready to scale without sacrificing ROAS, so we are, Talk to our growth team now. We will look into your UA strategy, find where you’re leaking value and help you scale while you protect ROAS.
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