Overviews:
High churn rates among newly acquired players led to suboptimal returns on marketing investments.
Existing user engagement strategies failed to adapt to evolving player behaviors, resulting in declining session times and engagement metrics.
APPS's Journey to 242% Higher Lifetime Value with Multi-CPA Campaigns
About APPS
APPS, a renowned mobile game developer based in Ankara, Turkey, has captivated players worldwide with their hyper-casual games. Despite their success, APPS faced a significant challenge: how to turn casual players into loyal fans in a highly competitive market. This challenge led them to partner with TyrAds, aiming to develop a strategy that could enhance both user retention and lifetime value.
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Challenges
APPS experienced high churn rates, a common issue in the fast-paced world of hyper-casual gaming. With new games constantly emerging, maintaining player engagement required an innovative approach. APPS needed a solution that could sustain players’ interest over time, turning fleeting interactions into long-term engagement.
Strategic Solution
TyrAds introduced a Multi-CPA campaign designed specifically for APPS, focusing on enhancing user retention through strategic incentives. This campaign was crafted to engage users at multiple stages, encouraging them to invest more time in the game. By closely monitoring user behavior and dynamically adjusting the campaign, TyrAds ensured that the gaming experience remained fresh and compelling.
Results
The collaboration between APPS and TyrAds yielded impressive results. The Multi-CPA campaign significantly boosted user engagement, leading to a 242% increase in lifetime value and a 204% increase in retention rates. The success of this strategy not only helped APPS maintain its competitive edge but also set a new benchmark for user retention in the hyper-casual gaming industry.
Takeways
TyrAds’ strategic partnership with APPS showcases their ability to deliver tailored solutions that drive meaningful business outcomes. By focusing on innovative engagement strategies, TyrAds helped APPS turn casual gamers into dedicated players, enhancing their overall gaming experience and ensuring long-term success.
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